Meta-owned WhatsApp now allows real-money gaming companies to send promotional messages to its users in India.Beginning August 27, 2024, businesses operating in India will be able to use the WhatsApp platform for messaging in order to promote their products, according to a modification made to Meta's WhatsApp Business messaging policy.
This change is anticipated to benefit online real-money gambling companies by increasing their reach and interaction with users who have granted permission to receive communications via WhatsApp.The guideline is being changed as Meta attempts to quickly monetize its most costly acquisition to date, WhatsApp. With over 2 billion daily active users worldwide, WhatsApp is presently the most popular messaging platform. With over 500 million users, India is its largest market.
The company states on an updated Business policy page that WhatsApp Business messaging that encourages online real-money gaming must abide by all relevant local laws, as well as any established industry codes, guidelines, or licenses. It also must adhere to age and nationality requirements that are compliant with relevant local laws.
WhatsApp has also outlined the conditions for messages endorsing real-money online gaming. Among these are:
Request authorization from Meta Platforms, Inc using the application form.
Describe how the business intends to send messages to the countries indicated in Section 5 and provide proof that the real-money online gaming operations are authorized by a regulator or otherwise recognized as legal.
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